showcase spots

client:
• showtime australia (the premium movie partnership)

product:
• showcase premium drama channel

Gibson's First Day

A channel will often start running long before the official launch. This is usually for engineers to ensure everything is A-OK technically-speaking. These so-called "barker channels" require some kind of content to play on loop; so why not take the opportunity to screen a bit of intriguing pre-promotion.

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individual title promotion

Each and every new programming title requires its own launch spot; which in turn, requires its own new idea and angle.

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image spot: it must be right

And of course, you also have to sell the whole channel lineup in one spot.

I initially wanted to use Strange Brew by Cream, because the lyrics seemed to sum up the bizarre nature of the programming mix on Showcase. The music studios demanded an absolute fortune for the rights to the tune, which is outrageous considering Strange Brew is a rip off anyway. (Albert King's Crosscut Saw).

Anyway, so I wrote my own rip off song and lyrics. :-P

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image spot: resolutions

This image spot was to launch the next year's programming lineup.

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channel packaging

The job title "Creative Director" is virtually meaningless these days. A basic responsibility is to shape the look of a product or service. This mostly involves setting the parameters and guidelines for graphic designers. At best you could call it a collaboration.

You can view the end results of my collaboration with graphic designer Richard Grant at the Vimeo album here.

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production credits

concept & copywriting: Charley Holland

producer/editors/additional copywriting:
Janna Richert, Demi Skoufis, Byron Meers, John Raso, Matt Minnett.
Graphics: Richard Grant

Gibson's First Day: Directed and Co-Written by Alice Bell