Category: great scenes
A hand-picked collection of the movie and TV moments that every copywriter simply must see.
Good Night And Good Luck: the Wires and Lights scene
David Strathairn delivers an eerily good rendition of Edward R. Murrow's irony-laden 1958 speech to the Radio and Television News Directors Association.
The Story of Us: The Agent’s Advice Scene
Paul Reiser delivers a sermon to Bruce Willis, The First Commandment in the gospel of the attention economy.
The Meaning Of Life: the French Waiter scene
Eric Idle's Gaston takes us on a shaggy-dog journey to demonstrate his personal philosophy.
THX 1138: the final scene
Spoiler Alert: Robert Duvall's THX-1138 character escapes the dystopian future in one of the most ingenious, albeit anticlimactic feature film endings ever.
Mad Men: the Young People Don’t Know Anything scene
Don Draper simultaneously dismisses the nascent worship of youth culture and delivers the all-time greatest piece of advice to all clients, everywhere.
They Live: the Sunglasses scene
Roddy "Highpants" Piper finally gets round to the inciting moment of They Live and discovers the world is somewhat different than it appears.
The Holiday: the Big Bucks scene
Cameron Diaz delivers some highly arbitrary feedback to her live-in movie trailer production team, setting a very bad example for wannabe clients.
Fight Club: the Purpose & Place scene
Brad Pitt gives the members of Fight Club a pep talk; outing the source of their discontent, and alerting the audience that they are in a dream.
Wayne’s World: the Noah’s Arcade pitch scene
Rob Lowe manipulates a client to believe he has just come up with a brilliant idea, which just so happens to be exactly what the agency was pitching.
Strange Days: the exposition scene
Ralph Fiennes' Lenny Nero profiles customer Keith; facilitates some plot exposition; then delivers a good, old fashioned product demonstration.
The Matrix: the Red Pill/Blue Pill scene
Keanu Reeves’ Neo character is offered the chance to either go back to living in a dream world, or discover the brutal reality of his existence.
Catch 22: the Major Major scene
Chaplain Tappmann (Anthony Perkins) swings by Major Major's (Bob Newhart) office for a first-hand experience of management in absentia.