You already know what TV promos are.

Promos is the TV industry term for ads, made by a TV channel, that spruik the channel’s upcoming programming. This video––hosted by yours truly––sets out to explain exactly what the job involves. That’s right… it’s an actual job that you can learn, and hopefully earn a living from!

Get paid $$$ to watch TV… could there be a better job ad ever?
Hmmmm… sounds too good to be true. Let’s see what the job really is about.

You might be wondering how to land a job as a TV promo producer. Maybe you’re already working for a channel somewhere and would like to know more about TV promo making. Maybe you’re a trainee in a promo department wondering when you’re actually going to get some kind of training. Perhaps you’re a working promo producer and you simply want to go back to basics. Or maybe you’re a creative director starting out on the process a wholesale departmental demolition.

In any case, there’s something here for you… and there’s absolutely no harm in going right back to the very beginning. If, however, you’d bring on the training straight away, then head on over here.

Notes since this video was produced

My training course for newbies is only concerned with making the format of TV promos as they exist today; which you’ll discover elsewhere in this website, is a format that I think will have to change. The Network TV industry is still shrinking. Streaming services are producing more original, ad-free programming than ever before. The need for people who can connect viewers to programmes is greater then ever.

This video was previously titled Promos 101: Introduction to Promos; formerly hosted at (the now defunct)

Posted by Charley Holland

Charley Holland is a copywriter, creative, communicator type.

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