• what is a TV promo? A reintroduction
• the TV promo production process
• how to make TV promos & movie trailers – part 1 – the paper cut
• how to make TV promos & movie trailers – part 2 – scene selection << YOU ARE HERE
• how to make TV promos & movie trailers – part 3 – script writing
• how to make TV promos & movie trailers – part 4 – editing

scene selection

The simplest way to summarise this skill is:
1/. make sure you put the best parts of the show in your promo or trailer
2/. no spoilers

But what are “the best parts”? Why are they the best parts?

Knowing what to include and knowing what to leave out is perhaps the most important skill in TV promo and movie trailer copywriting… It will most likely require you to learn how to watch and appraise entertainment in a whole new way.

This instalment shows you how to do just that. Your mission, should you choose to accept it, is to cram a 30 to 180 minute piece of entertainment into 30 to 180 seconds.

In this episode

• paper cut process: step 2
• previewing and logging
• selecting key moments
• list of soundbite types
• how to watch TV (like a pro)
• what parts of a show to log

Posted by Charley Holland

Charley Holland is a copywriter, creative, communicator type.

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