about me

I have a technical/operational background which continues through to this day. Starting with audio engineering, then film colour grading and video editing; through to graphic design, website design; camera and lighting.

Phase two was the writing and creation side of the business. I have been a professional copywriter for over thirty years; in that time I have been on a journey of self-education in communication crafts; and have written all kinds materials: ads, brochures, speeches, documentaries, courses.

My career progressed to administration and management. I went to college to study marketing management, but the course content was abysmal; especially compared to my own research and on-the-job experience.

As a newly-minted Creative Director I was required to teach trainees. The only experience I had was knowing how not to do it. Thankfully, I discovered that the process of teaching was both enjoyable and a learning experience in itself. In fact it, I enjoyed it so much I began to develop a training course and speak at local conferences.

Over the following years, I came to focus on the hidden-in-plain-sight structures that build great communication, stories, ideas and brands. This architectural analogy became the foundation of my approach to communication, strategy, storytelling, branding and creativity.

As both a do-er and a teacher, I have had the great privilege to share my seminars and workshops at conferences and companies all around the world.

Weaved throughout this career is the back and forth between consultancy and contracts through various channels, agencies and companies.

The promo producer training course hosted here has just had its 10th birthday; and because things have moved so far in the last decade, the course is getting a little long in the tooth. In any case, it was 100% A-to-Z produced by me, representing almost all the skills I’ve learned along the way.

If you’d like to contact me, please use the address in the map image above.