about

Hello! I am a copywriter/creative/communicator with 30+ years background in the television industry. The slow learner that I am, I embarked on a journey of self-education in communication crafts. My career in television developed to such a stage where I was required to teach others, and I discovered that the process of teaching was both enjoyable and a learning experience in itself.

Over the following years, I have come to focus on the hidden-in-plain-sight structures that build great communication, stories, ideas and brands.

As both a do-er and a teacher, I have had the great privilege to share my seminars and workshops at conferences and companies all around the world.

I’m currently amalgamating the training materials from the (now defunct) promoworkshop.com website to here; as “promos” as a job description is rapidly losing the hold on relevance that it once had… as tenuous at best as that hold ever was.

Staying relevant as a teacher requires going back to the coal face every now and then; and that’s where I find myself.

Thankfully, to paraphrase the intent of a very old song; whilst time appears to move ever faster, and change faster still, the fundamentals still apply.

In any case, if you’d like to say hello…