So, you'd like to make a living creating TV promos and movie trailers? Maybe TV advertising is your thing? Step this way...
Knowing exactly what part of a show to put into your trailer (and why) is the most important skill you can master. Identifying the best bits is far, far harder than it appears.
Before you can write, you have to have an idea. Knowing how to come up with ideas is a skill you can learn and master. Here's one way...
What if I told you that you can learn how to edit video, without actually learning how to edit video?
For many persuasive communicators, collecting angles is a massive missing piece of their creative work life.
The once hottest term in marketing and advertising is now the most misused. Those who should know better just don't seem to know what branding is. Are you one of them?
Six tips to improve your interview performance.
Discover the copying you do without even giving it a second thought; and why it sucks.
There's a difference between what your client thinks creativity is, and what creativity really is. Hint: it's not about copying.
Process is far more important than you might realise. It turns out the most creative people just happen to be the most organised.
Thinking about a job as a TV Promo Producer? Are you sure? Take it from the very top with promo veteran Charley Holland to discover exactly what the job is all about.
In the panic to stay relevant against digital distribution of entertainment, TV channels are slowly nudging their best defence into irrelevance.