picture of 31 metronomes clicking in unison


Tweed. noun. Acronym of: That’s What Everyone Else Does. Something that has been copied without purposeful strategy or thought. The act of copying feels like, or is justified as, the right thing to do: • because it is commonplace, or •...

/ December 9, 2017
progression of copied light bulb pictures

The Trouble With Creativity

There's a difference between what you and your client think creativity is, and what creativity really is. Discover all the reasons why your creative agency is going off the rails.

/ December 2, 2017
Picture of a TV promo producer editing on an Avid Media Composer.

The Creative Agency Production Process

There are all kinds of copywriter/producer/editors who work in all kinds of places: • TV promo departments making TV promos; • Ad agencies making TV commercials; • Production houses making movie trailers; • Social media farms engaged in “content marketing”;...

/ November 25, 2017

What is a TV promo? An absolute beginner’s guide

Promos is the TV industry term for ads, made by a TV channel, that spruik the channel’s upcoming programming. This video––hosted by yours truly––sets out to explain exactly what the job involves. That’s right… it’s an actual job that you...

/ November 19, 2017
picture of an old-fashioned department store

Promos are dead. Long live promos.

In my ever-increasingly irrelevant Introduction to TV Promos video, I talk about there being “so much more entertainment on offer, and that somebody’s gotta promote it”. I was hoping that viewers would understand that meant in brave, new ways; not...

/ November 19, 2017
Title card for the Have Fun training video for TV Promo Producers

For trainees in a hurry

Here’s your four minute, forty two second training video of everything you’ll ever need to know about TV promo production. It’s promo training for producers in a hurry! Yes, it’s a rip off of Baz Luhrmann’s Everybody’s Free To Wear Sunscreen; but...

/ November 12, 2017

Mastering the voiceover session

There was a time when copywriters wrote and producers produced. These days, the two jobs have been merged; meaning you, the writer of words, will be producing the voiceover. “Voiceover” is the entertainment industry term for narration where the storyteller...

/ October 29, 2017
picture on an old fashioned typewriter

How to layout a promo script

One of the most intimidating parts of being a copywriter/producer— especially for newbies— is the voice over session. It doesn’t seem to matter if the voice talent is a complete freaking ogre or is as mellow as the Dalai Lama;...

/ October 29, 2017
Picture of David Strathairn as Edward R. Murrow in Good Night, and Good Luck.

Good Night And Good Luck: the Wires and Lights scene

David Strathairn delivers an eerily good rendition of Edward R. Murrow's irony-laden 1958 speech to the Radio and Television News Directors Association.

/ September 29, 2017
Picture of Paul Reiser quizzing Bruce Willis in The Story Of Us

The Story of Us: The Agent’s Advice Scene

Paul Reiser delivers a sermon to Bruce Willis, The First Commandment in the gospel of the attention economy.

/ September 28, 2017
A picture of Gaston the Waiter form The Meaning Of Life

The Meaning Of Life: the French Waiter scene

Eric Idle's Gaston takes us on a shaggy-dog journey to demonstrate his personal philosophy.

/ September 24, 2017
Robocops from THX-1138

THX 1138: the final scene

Spoiler Alert: Robert Duvall's THX-1138 character escapes the dystopian future in one of the most ingenious, albeit anticlimactic feature film endings ever.

/ September 23, 2017