how to make TV promos & movie trailers – part 1

So, you'd like to make a living creating TV promos and movie trailers? Maybe TV advertising is your thing? Step this way...

/ January 11, 2019

how to make TV promos & movie trailers – part 2

Knowing exactly what part of a show to put into your trailer (and why) is the most important skill you can master. Identifying the best bits is far, far harder than it appears.

/ January 11, 2019

how to make TV promos & movie trailers – part 3

Before you can write, you have to have an idea. Knowing how to come up with ideas is a skill you can learn and master. Here's one way...

/ January 11, 2019
Picture of a TV promo producer editing on an Avid Media Composer.

how to make TV promos & movie trailers – part 4

What if I told you that you can learn how to edit video, without actually learning how to edit video?

/ January 11, 2019

what’s your angle?

For many persuasive communicators, collecting angles is a massive missing piece of their creative work life.

/ January 10, 2019

Branding. Why you’ve (probably) got it all wrong.

The once hottest term in marketing and advertising is now the most misused. Those who should know better just don't seem to know what branding is. Are you one of them?

/ December 23, 2017
people waiting to be interviewed

How to be interviewed

Six tips to improve your interview performance.

/ December 19, 2017
picture of 31 metronomes clicking in unison

Tweed

Discover the copying you do without even giving it a second thought; and why it sucks.

/ December 9, 2017
progression of copied light bulb pictures

The trouble with creativity

There's a difference between what your client thinks creativity is, and what creativity really is. Hint: it's not about copying.

/ December 2, 2017

the TV promo production process

Process is far more important than you might realise. It turns out the most creative people just happen to be the most organised.

/ November 25, 2017

what is a TV promo? a reintroduction

Thinking about a job as a TV Promo Producer? Are you sure? Take it from the very top with promo veteran Charley Holland to discover exactly what the job is all about.

/ November 19, 2017
picture of an old-fashioned department store

Promos are dead. Long live promos.

In the panic to stay relevant against digital distribution of entertainment, TV channels are slowly nudging their best defence into irrelevance.

/ November 19, 2017