how to make TV promos & movie trailers – part 1
So, you'd like to make a living creating TV promos and movie trailers? Maybe TV advertising is your thing? Step this way...
how to make TV promos & movie trailers – part 2
Knowing exactly what part of a show to put into your trailer (and why) is the most important skill you can master. Identifying the best bits is far, far harder than it appears.
how to make TV promos & movie trailers – part 3
Before you can write, you have to have an idea. Knowing how to come up with ideas is a skill you can learn and master. Here's one way...
how to make TV promos & movie trailers – part 4
What if I told you that you can learn how to edit video, without actually learning how to edit video?
what’s your angle?
For many persuasive communicators, collecting angles is a massive missing piece of their creative work life.
Branding. Why you’ve (probably) got it all wrong.
The once hottest term in marketing and advertising is now the most misused. Those who should know better just don't seem to know what branding is. Are you one of them?
How to be interviewed
Six tips to improve your interview performance.
Discover the copying you do without even giving it a second thought; and why it sucks.
The trouble with creativity
There's a difference between what your client thinks creativity is, and what creativity really is. Hint: it's not about copying.
the TV promo production process
Process is far more important than you might realise. It turns out the most creative people just happen to be the most organised.
what is a TV promo? a reintroduction
Thinking about a job as a TV Promo Producer? Are you sure? Take it from the very top with promo veteran Charley Holland to discover exactly what the job is all about.
How to be a Creative in television
So, you're a Creative, and you want to work in television. Got 5 minutes?