Category: great scenes

A hand-picked collection of the movie and TV moments that every copywriter simply must see.

Picture of David Strathairn as Edward R. Murrow in Good Night, and Good Luck.

Good Night And Good Luck: the Wires and Lights scene

David Strathairn delivers an eerily good rendition of Edward R. Murrow's irony-laden 1958 speech to the Radio and Television News Directors Association.

/ September 29, 2017
Picture of Paul Reiser quizzing Bruce Willis in The Story Of Us

The Story of Us: The Agent’s Advice Scene

Paul Reiser delivers a sermon to Bruce Willis, The First Commandment in the gospel of the attention economy.

/ September 28, 2017
A picture of Gaston the Waiter form The Meaning Of Life

The Meaning Of Life: the French Waiter scene

Eric Idle's Gaston takes us on a shaggy-dog journey to demonstrate his personal philosophy.

/ September 24, 2017
Robocops from THX-1138

THX 1138: the final scene

Spoiler Alert: Robert Duvall's THX-1138 character escapes the dystopian future in one of the most ingenious, albeit anticlimactic feature film endings ever.

/ September 23, 2017
Picture of Jon Hamm as Don Draper in Mad Men

Mad Men: the Young People Don’t Know Anything scene

Don Draper simultaneously dismisses the nascent worship of youth culture and delivers the all-time greatest piece of advice to all clients, everywhere.

/ September 22, 2017

They Live: the Sunglasses scene

Roddy "Highpants" Piper finally gets round to the inciting moment of They Live and discovers the world is somewhat different than it appears.

/ September 15, 2017

The Holiday: the Big Bucks scene

Cameron Diaz delivers some highly arbitrary feedback to her live-in movie trailer production team, setting a very bad example for wannabe clients.

/ September 14, 2017

Fight Club: the Purpose & Place scene

Brad Pitt gives the members of Fight Club a pep talk; outing the source of their discontent, and alerting the audience that they are in a dream.

/ September 12, 2017

Wayne’s World: the Noah’s Arcade pitch scene

Rob Lowe manipulates a client to believe he has just come up with a brilliant idea, which just so happens to be exactly what the agency was pitching.

/ September 11, 2017
screen shot from the movie Strange Days

Strange Days: the exposition scene

Ralph Fiennes' Lenny Nero profiles customer Keith; facilitates some plot exposition; then delivers a good, old fashioned product demonstration.

/ September 10, 2017
still shot from The Matrix two hands each offering a pill

The Matrix: the Red Pill/Blue Pill scene

Keanu Reeves’ Neo character is offered the chance to either go back to living in a dream world, or discover the brutal reality of his existence.

/ September 9, 2017
key art from the movie poster of Catch-22

Catch 22: the Major Major scene

Chaplain Tappmann (Anthony Perkins) swings by Major Major's (Bob Newhart) office for a first-hand experience of management in absentia.

/ September 2, 2017