So, you're a Creative, and you want to work in television. Got 5 minutes?
A bad read can turn the best copywriting into a flaming pile of crap. But it doesn't have to be that way.
Learn the time-saving, respect-generating secrets to putting words on paper that need to be read by someone else.
David Strathairn delivers an eerily good rendition of Edward R. Murrow's irony-laden 1958 speech to the Radio and Television News Directors Association.
Paul Reiser delivers a sermon to Bruce Willis, The First Commandment in the gospel of the attention economy.
Eric Idle's Gaston takes us on a shaggy-dog journey to demonstrate his personal philosophy.
Spoiler Alert: Robert Duvall's THX-1138 character escapes the dystopian future in one of the most ingenious, albeit anticlimactic feature film endings ever.
Don Draper simultaneously dismisses the nascent worship of youth culture and delivers the all-time greatest piece of advice to all clients, everywhere.
Roddy "Highpants" Piper finally gets round to the inciting moment of They Live and discovers the world is somewhat different than it appears.
Cameron Diaz delivers some highly arbitrary feedback to her live-in movie trailer production team, setting a very bad example for wannabe clients.
Brad Pitt gives the members of Fight Club a pep talk; outing the source of their discontent, and alerting the audience that they are in a dream.
Rob Lowe manipulates a client to believe he has just come up with a brilliant idea, which just so happens to be exactly what the agency was pitching.