Mastering the voiceover session

A bad read can turn the best copywriting into a flaming pile of crap. But it doesn't have to be that way.

/ October 29, 2017
picture on an old fashioned typewriter

How to layout a promo script

Learn the time-saving, respect-generating secrets to putting words on paper that need to be read by someone else.

/ October 29, 2017
Picture of David Strathairn as Edward R. Murrow in Good Night, and Good Luck.

Good Night And Good Luck: the Wires and Lights scene

David Strathairn delivers an eerily good rendition of Edward R. Murrow's irony-laden 1958 speech to the Radio and Television News Directors Association.

/ September 29, 2017
Picture of Paul Reiser quizzing Bruce Willis in The Story Of Us

The Story of Us: The Agent’s Advice Scene

Paul Reiser delivers a sermon to Bruce Willis, The First Commandment in the gospel of the attention economy.

/ September 28, 2017
A picture of Gaston the Waiter form The Meaning Of Life

The Meaning Of Life: the French Waiter scene

Eric Idle's Gaston takes us on a shaggy-dog journey to demonstrate his personal philosophy.

/ September 24, 2017
Robocops from THX-1138

THX 1138: the final scene

Spoiler Alert: Robert Duvall's THX-1138 character escapes the dystopian future in one of the most ingenious, albeit anticlimactic feature film endings ever.

/ September 23, 2017
Picture of Jon Hamm as Don Draper in Mad Men

Mad Men: the Young People Don’t Know Anything scene

Don Draper simultaneously dismisses the nascent worship of youth culture and delivers the all-time greatest piece of advice to all clients, everywhere.

/ September 22, 2017

They Live: the Sunglasses scene

Roddy "Highpants" Piper finally gets round to the inciting moment of They Live and discovers the world is somewhat different than it appears.

/ September 15, 2017

The Holiday: the Big Bucks scene

Cameron Diaz delivers some highly arbitrary feedback to her live-in movie trailer production team, setting a very bad example for wannabe clients.

/ September 14, 2017

Fight Club: the Purpose & Place scene

Brad Pitt gives the members of Fight Club a pep talk; outing the source of their discontent, and alerting the audience that they are in a dream.

/ September 12, 2017

Wayne’s World: the Noah’s Arcade pitch scene

Rob Lowe manipulates a client to believe he has just come up with a brilliant idea, which just so happens to be exactly what the agency was pitching.

/ September 11, 2017
screen shot from the movie Strange Days

Strange Days: the exposition scene

Ralph Fiennes' Lenny Nero profiles customer Keith; facilitates some plot exposition; then delivers a good, old fashioned product demonstration.

/ September 10, 2017