Category: rants

progression of copied light bulb pictures

The Trouble With Creativity

There's a difference between what you and your client think creativity is, and what creativity really is. Discover all the reasons why your creative agency is going off the rails.

/ December 2, 2017
picture of an old-fashioned department store

Promos are dead. Long live promos.

In my ever-increasingly irrelevant Introduction to TV Promos video, I talk about there being “so much more entertainment on offer, and that somebody’s gotta promote it”. I was hoping that viewers would understand that meant in brave, new ways; not...

/ November 19, 2017