Category: rants

Branding. Why you’ve (probably) got it all wrong.

The once hottest term in marketing and advertising is now the most misused. Those who should know better just don't seem to know what branding is. Are you one of them?

/ December 23, 2017
progression of copied light bulb pictures

The trouble with creativity

There's a difference between what your client thinks creativity is, and what creativity really is. Hint: it's not about copying.

/ December 2, 2017
picture of an old-fashioned department store

Promos are dead. Long live promos.

In the panic to stay relevant against digital distribution of entertainment, TV channels are slowly nudging their best defence into irrelevance.

/ November 19, 2017