All posts by Charley

THX 1138: the final scene

SPOILER ALERT… I’m giving away the end of a film here. George Lucas’ post film-school sci-fi cult classic THX 1138 is much like 2013’s Gravity, in as much as story takes a back seat to eye candy. This movie was...

/ November 23, 2017

Mad Men: the Young People Don’t Know Anything scene

The TV series Mad Men did a great job of reminding the viewer all the ways things have changed since the ’60s. The kids riding––and crashing––around in the car with no seatbelts. The Drapers leaving both their picnic and all...

/ November 22, 2017

What is a TV promo? An absolute beginner’s guide

Promos is the TV industry term for ads, made by a TV channel, that sell their upcoming programming. This video––hosted by yours truly––sets out to explain exactly what the job involves. That’s right… it’s an actual job that you can...

/ November 19, 2017

Promos are dead. Long live promos.

In my ever-increasingly irrelevant Introduction to TV Promos video, I talk about there being “so much more entertainment on offer, and that somebody’s gotta promote it”. I was hoping that viewers would understand that meant in brave, new ways; not...

/ November 19, 2017

For trainees in a hurry

Here’s your four minute, forty two second training video of everything you’ll ever need to know about TV promo production. It’s promo training for producers in a hurry! Yes, it’s a rip off of Baz Luhrmann’s Everybody’s Free To Wear Sunscreen; but...

/ November 12, 2017

Mastering the voiceover session

There was a time when copywriters wrote and producers produced. These days, the two jobs have been merged; meaning you, the writer of words, will be producing the voiceover. “Voiceover” is the entertainment industry term for narration where the storyteller...

/ October 29, 2017

How to layout a promo script

One of the most intimidating parts of being a copywriter/producer— especially for newbies— is the voice over session. It doesn’t seem to matter if the voice talent is a complete freaking ogre or is as mellow as the Dalai Lama;...

/ October 29, 2017

Wayne’s World: the Noah’s Arcade pitch scene

Anyone who makes a living from their creativity will, sooner or later, come to realise one very important point: having an idea is one thing; convincing others of its value is something else entirely… a completely different skill. The progression...

/ October 29, 2017