Month: December 2017
Branding. Why you’ve (probably) got it all wrong.
The once hottest term in marketing and advertising is now the most misused. Those who should know better just don't seem to know what branding is. Are you one of them?
How to be interviewed
Six tips to improve your interview performance.
Tweed
Discover the copying you do without even giving it a second thought; and why it sucks.
The trouble with creativity
There's a difference between what your client thinks creativity is, and what creativity really is. Hint: it's not about copying.