Month: December 2017

Branding. Why you’ve (probably) got it all wrong.

The once hottest term in marketing and advertising is now the most misused. Those who should know better just don't seem to know what branding is. Are you one of them?

/ December 23, 2017
people waiting to be interviewed

How to be interviewed

Six tips to improve your interview performance.

/ December 19, 2017
picture of 31 metronomes clicking in unison


Discover the copying you do without even giving it a second thought; and why it sucks.

/ December 9, 2017
progression of copied light bulb pictures

The trouble with creativity

There's a difference between what your client thinks creativity is, and what creativity really is. Hint: it's not about copying.

/ December 2, 2017