Category: training

What is a TV promo? An absolute beginner’s guide

Promos is the TV industry term for ads, made by a TV channel, that sell their upcoming programming. This video––hosted by yours truly––sets out to explain exactly what the job involves. That’s right… it’s an actual job that you can...

/ November 19, 2017

For trainees in a hurry

Here’s your four minute, forty two second training video of everything you’ll ever need to know about TV promo production. It’s promo training for producers in a hurry! Yes, it’s a rip off of Baz Luhrmann’s Everybody’s Free To Wear Sunscreen; but...

/ November 12, 2017

How to layout a promo script

One of the most intimidating parts of being a copywriter/producer— especially for newbies— is the voice over session. It doesn’t seem to matter if the voice talent is a complete freaking ogre or is as mellow as the Dalai Lama;...

/ October 29, 2017