copywriting. creativity. communication.
So, you'd like to make a living creating TV promos and movie trailers? Maybe TV advertising is your thing? Step this way...
Knowing exactly what part of a show to put into your trailer (and why) is the most important skill you can master. Identifying the best bits is far, far harder than it appears.
Before you can write, you have to have an idea. Knowing how to come up with ideas is a skill you can learn and master. Here's one way...
What if I told you that you can learn how to edit video, without actually learning how to edit video?
Process is far more important than you might realise. It turns out the most creative people just happen to be the most organised.
Thinking about a job as a TV Promo Producer? Are you sure? Take it from the very top with promo veteran Charley Holland to discover exactly what the job is all about.
In the panic to stay relevant against digital distribution of entertainment, TV channels are slowly nudging their best defence into irrelevance.
So, you're a Creative, and you want to work in television. Got 5 minutes?