Fight Club does a great job of exploding the marketing-fuelled aspirations that have been inculcated in the minds of an entire generation. The person who finishes watching this movie is different to the one who started watching it.

The Purpose & Place scene is another example of the voice of the dream telling you it’s all just a dream.

Every commercial break on TV has an ad for either banking, insurance, or cars. They all feature smart, good-looking people who seem to be so very happy with their decision to purchase the advertised product. You want to be happy too, don’t you? That kind of lifelong indoctrination is pretty hard to beat out of yourself.

As Mrs. Marsh says: “it gets in, like liquid into chalk.”

Posted by Charley Holland

Charley Holland is a copywriter, creative, communicator type.

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